The Biggly Wiggly

Here’s a math equation that I never learned in college:

There’s this amazing hummus and falafel shop that is off of the highway on the way back to campus from Amman that I stop at almost every time I am coming back around dinner time, and it happens to be right next to the “Biggly Wiggly” convenience store (from which I obtained the bag above). It seems like this would be perhaps a rip off of “Piggly Wiggly”, the grocery store hailing from South Carolina, which is somewhat likely because there is a lack of distinction between the letters “p” and “b” in Arabic… but maybe that’s not what happened becuase the logo seems to be a rip off of the Vlasic pickle bird dude. And there is certainly a distinction between pigs and birds over here (you don’t eat one, and you eat the other with basically every meal). But maybe, since pigs are unclean, they would make a bad logo for a convenience store, so they changed it to a pickle bird (but just had to have that iggly-icious name)? Or maybe they thought that by violating two copyrights (if that concept existed here) at the same time it would be some sort of Double Jeopardy loophole and they would get off scot free?

Who knows the answers to these deep riddles. Maybe I will go in and ask where they got their name one day…

Posted on May 23, 2010, in Jordan, Living Abroad, Random. Bookmark the permalink. 2 Comments.

  1. They would need a new rhyming slogan…
    “I just howl for the fowl”?
    That’s honestly the best I could do.

  2. Thanks for your post about the Biggly Wiggly Store in Amman. In 2009 I was in Amman and the bus that I was on went by the Biggly Wiggly Store and I am glad to learn some more about it. I was amused by the sign since I grew up in North Carolina and was aware of the Piggly Wiggly stores and knew that those stores would not be able to use that name in a Muslim country. My father used to refer to the Piggly Wiggly as the “Hoggly Woggly.”

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